Ultimate Indie - A 7-Week Live Training Program
BECOME A GAME DEVELOPER IN 7 WEEKS! Go from idea to playable game with a proven roadmap, weekly feedback, and real support. Starting May 31st.
What you'll learn
Get unstuck: Get direct, expert feedback on your game, your ideas, and your marketing—so you stop spinning your wheels and start making real progress.
Build and validate: Work on your own game throughout the program, testing ideas early so you don’t waste months building something no one wants.
Spot Winning Game Ideas: Learn how to identify genres and mechanics that actually work using real-world data and proven frameworks like the Success Matrix.
Design for Impact: Make games people want to keep playing using techniques like 5-Minute Stickiness and 5-Hour Durability.
Prototype Like a Pro: Turn ideas into playable builds fast - so you can test, improve, and iterate instead of overthinking.
Plan and Scope Effectively: Avoid burnout and unfinished projects with realistic planning, smart scoping, and proper dev workflows.
Polish with Purpose: Learn what actually makes a game feel good—UI, juice, feedback, and polish that players notice immediately.
Make it Marketable: Create trailers, GIFs, and messaging that grab attention and give your game a real chance in a crowded market.
Build for Shareability: Design games people naturally want to stream, share, and talk about.
Master Steam Launches: Set up your Steam page, build wishlists, and understand pricing and post-launch strategy.
Stay Motivated and Finish: Surround yourself with people who’ve been there—so you don’t lose momentum halfway through.
Don’t Do It Alone: Get support, feedback, and encouragement from a community that actually wants you to succeed.
How You Go From Idea to Playable Game
Learn from a Developer Actually Building Games Today
Stefan Persson (Imphenzia) isn’t teaching theory from 10 years ago - he’s actively building and launching indie games right now.
He’ll walk you through the exact decisions, tradeoffs, and workflow he used to build Unfair Rampage: Knightfall - from idea, to gameplay, to marketing hooks, to preparing for launch on Steam and console. You’re not just learning concepts. You’re seeing how it’s actually done.
A Focussed Approach That Fits Into Your Week
You don’t need to quit your job or disappear from your family for months.
If you invest around 5+ hours per week, you’ll:
- Learn the key concepts
- Apply them directly to your game
- Make visible progress every week
- Achieve something you are proud of
There are no rigid deadlines - but there is a clear path forward so you always know what to do next.
Direct Feedback on YOUR Game (Not Generic Advice)
Most people get stuck because they’re figuring everything out alone. In this program, you’ll share your game, your ideas, and your progress - and get direct, actionable feedback from experienced devs and other students. You won’t be guessing what to do next. You’ll know.
Weekly Live Coaching Calls to Keep You on Track
Every week, you’ll join a live session where we:
- Break down what to focus on next
- Answer your questions
- Review real projects
Even if you don’t speak, you’ll learn a ton from seeing what others are working through. (All sessions are recorded, so you never fall behind).
Real Results From Real Students Like You
Students have:
- Turned their projects into Steam games
- Found collaborators and teammates
- Avoided months (or years) of wasted effort
The goal isn’t perfection - it’s progress, momentum, and becoming someone who can actually build games.
30 Day Money-Back Guarantee
Not feeling it? No problem. If the program’s not right for you, just let us know anytime during the first 30 days of the Program (ie. 30 days following the first coaching call) and we’ll give you a full refund, no questions asked.
There’s zero risk. No fine print. No hard feelings. We only want you here if it’s genuinely helping you move forward.
100% Money-Back Guarantee
Not satisfied? Get a full refund, anytime during the first 30 days of the program.Lifetime Access
Access your content on any device, at any time.Teaching Support
Never get stuck with our teaching assistants on call.About the program
Go From Idea to a Playable Game in 7 Weeks
Most people don’t fail at game development because they lack ideas. They fail because they get stuck, lose direction, or never finish what they start.
This program fixes that.
Over 7 weeks, you’ll follow a clear path to take your game from concept to something real and playable. You won’t just learn how game development works - you’ll actually do it.
Each week, you’ll focus on a specific stage of development. You’ll design, prototype, test, improve, and build momentum as your game starts to take shape.
You won’t be guessing what to do next. You’ll have a roadmap.
And you won’t be doing it alone. You’ll get feedback, support, and guidance so you can keep moving forward instead of getting stuck.
A Different Way to Learn Game Development
Most courses teach you how to follow along.
This program is about learning by doing.
You’ll apply what you learn directly to your own game - making decisions, solving problems, and improving through real experience.
That’s how developers actually get good.
Your 7-Week Path to a Playable Game
Week 1: Choose your idea and avoid the mistakes that kill projects early
Week 2: Prototype fast and test your core gameplay
Week 3: Lock in your direction and refine what matters
Week 4: Get feedback and improve your core loop
Week 5: Add content and start making it feel good
Week 6: Find your hook and what makes your game stand out
Week 7: Prepare your game so people can actually play it
You don’t need to consume everything in 7 weeks. The goal is to make progress on your game now, and build a toolkit you can keep using long after the program ends.
Some lessons will be immediately useful. Others will click later when you need them.
This is not just a 7-week sprint - it’s a system you’ll keep coming back to.
What You Get Inside the Program
Everything is designed to help you make real progress on your game - not just learn theory.
- 7 Weeks of Structured Training - A clear path from idea to playable game
- 8 Live Coaching Calls - Weekly guidance, Q&A, and feedback
- Direct Feedback on Your Game - Get help on your actual project, not generic advice
- Step-by-Step Milestones - Always know what to focus on next
- Comprehensive Lesson Library - Design, development, marketing, and launch
- Over-the-Shoulder Game Build - See the process of a full game created from scratch
- Templates and Checklists - Steam launch, marketing, and planning tools
- Private Discord Community - Ongoing support, feedback, and accountability
- Lifetime Access - Revisit everything whenever you need it
Your 7-Week Path to a Playable Game
Most people don’t fail because they lack ideas - they fail because they lack structure.
This program is built around learning by doing. Each week, you’ll work on your own game - designing, prototyping, testing, and improving - with clear guidance so you always know what to do next.
You don’t need to be an art or programming expert. You’ll learn how to make progress without getting blocked by gaps in your skills.
The goal is simple: Get Good at Making Games.
Live Coaching Calls - Stay on Track Every Week
You’ll join a live coaching call each week where we set focus for the week, answer questions, review real projects.
Schedule:
Sundays at 1pm Pacific Time (4pm Eastern), May 31 to July 18.
Each session runs for around 90 minutes.
All calls are recorded, so you can catch up anytime if you miss one.
- Week01
Pick Your Game Idea (Without Setting Yourself Up to Fail) - May 31st to June 6th
- Focus: Choose a game idea that is realistic, finishable, and worth building - so you don’t waste weeks going in the wrong direction.
- Daily tasks: Explore game ideas, research what works, and define a clear concept you can actually build. By the end of the week, you’ll have a direction you can confidently move forward with.
- Week02
Build Your First Playable Prototype (Fast) - June 7th to June 13th
- Focus: Turn your idea into something playable so you can test your core gameplay instead of guessing.
- Daily tasks: SSet up your project, build your core mechanics, and get a rough playable version working. By the end of the week, you’ll have something you can interact with and test.
- Week03
Lock in What Works and Define Your Direction - June 14th to June 20th
- Focus: Identify what’s fun, cut what isn’t, and commit to a clear direction for your game.
- Daily tasks: Playtest your prototype, refine your core loop, and make key decisions about gameplay and style. By the end of the week, you’ll have a stronger, more focused version of your game.
- Week04
Get Feedback and Improve What Matters - June 21st to June 27th
- Focus: Use real feedback to improve your game instead of guessing what players want.
- Daily tasks: Share your game, gather feedback, and identify the biggest improvements to make. By the end of the week, you’ll know exactly what to fix and how to improve your core experience.
- Week05
Add Content and Make It Feel Good to Play - June 28th to July 4th
- Focus: Expand your game and improve the player experience through content and polish.
- Daily tasks: Add new features, levels, or mechanics, and improve how your game looks and feels. By the end of the week, your game will feel more complete and engaging.
- Week06
Find Your Hook and Make Your Game Stand Out - July 5th to July 11th
- Focus: Identify what makes your game interesting and worth paying attention to.
- Daily tasks: Experiment with your game’s positioning, messaging, and standout features. By the end of the week, you’ll have a clearer sense of what makes your game unique.
- Week07
Prepare Your Game So Others Can Play It - July 12th to July 18th
- Focus: Bring everything together into a playable experience that others can try.
- Daily tasks: Polish your game, ensure it has a clear start-to-finish loop, and prepare it for sharing. By the end of the week, you’ll have a complete, playable version of your game.